Keyword Research & Optimization
The first step in any SEO campaign is to conduct comprehensive keyword research. For local SEO services, you need to focus on local keywords that are specific to the Toronto area. Use tools like Google Keyword Planner and Google Trends to find out what terms people are using to search for your business in the Toronto area.
We will work with you to identify the keywords that are most relevant to your business and location. We will optimize your website by incorporating these keywords into your website content, meta tags, and other on-page elements. In addition, we will create and verify your Google My Business profile, which will include all relevant information about your business such as your name, address, phone number, website, hours, services, and reviews. By optimizing your website and Google My Business profile, we will help you show up in local search results and attract more qualified leads to your business.
- Keyword Research
- Website Optimization
- Test Design & Management
On-page Optimization
The next step is to optimize your website's on-page elements. Make sure your website has a clear structure, easy navigation, and is mobile-friendly. Ensure that each page of your website has unique and relevant meta tags, including title tags, meta descriptions, and header tags. Use the keywords you found in step one in these elements. Also, ensure that your website's content is high-quality, relevant, and optimized with the right keywords.
- Keyword research
- Title tag optimization
- Meta description optimization
- Content optimization
- Internal linking
- Schema markup
Off-Page Optimization
This step involves building quality backlinks to the website, which helps in improving the website's authority and trustworthiness in the eyes of search engines. This can be done by creating high-quality content that people will want to share, guest posting on other relevant websites, and participating in online communities related to your business.
- Link building
- Social media engagement
- Guest posting
- Influencer marketing
- Brand mentions
