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CCPO Praises Action on Fees for Paper Statements

The government’s and opposition’s joint support for the motion to provide a mandatory solution to ban fees for paper bills and statements shows leadership in ensuring consumer choice for Canadians is ensured. Read More

Direct Marketers Golf Day

Join fellow direct marketers for a day of networking, fun and a little golf (Yes there will be beer wine and cocktails for those who wish to sample). Read More

Invasion of the Casual Swearword by

The infiltration has started. Have you noticed it yet? The flippant slipping of the tongue which appears to becoming more and more acceptable in professional environments. Perhaps I missed the memo, but is swearing in the workplace becoming (cough) normal? Read More

Cheat Sheet for Social Media Image Sizes

Social networks are constantly adding up more features, visual elements, and it seems like every day when you wake up, you see a new element or iteration being made to the social networks you are active, making you go back and figure out the right size of cover images, post images and align your campaign according to the latest set of changes. Read More

Direct Mail in Today's Digital World

Direct mail still has a valuable role in the marketing mix. Read More

Closing the Revolving Door – Part 2

The second in our series of how call and contact centers can deal with the perennial problem of agent turnover. Read More

Meet Marketing's DIRECT 2.0

DIRECT marketing has changed. As marketers we must too... Read More

Closing the Revolving Door – Part 1

Turnover in call and contact centers has been a systemic problem for more than 20 years. Find out what approaches work, what doesn't and what to watch out for. Read More

The Real Opportunity of Email Marketing

Think about WHY you use email marketing. How you use it will then be obvious. Read More

CASL - Is It Time to Re-examine Your Email Marketing Practices?

Major change sometimes presents an opportunity to re-examine our overall strategies. Does CASL allow for assessing your email marketing practices? Read More

The Risk of Dropping Direct Mail

We thought this was relevant for all you direct marketers struggling with integrating old and new methods of communicating with prospects and customers... Read More

Marketing is Changing - Right Before Our Eyes!

Yet it is worse for marketers. Most of us operate on the basis of doing what we did last year and improve on it. We seldom view our marketing planning as a clean slate - a zero-based planning opportunity. The status quo is the enemy of good marketers. Read More