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Email marketing? Click here to protect your brand and your business under the law

In today's marketplace, each and every business wants to reach as many new customers as possible at the lowest possible cost. And sending mass emails may appear like a good way to get the most bang for your buck. But, doing so today can come at exceptional risk, legally and brand-wise.
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Pinterest Doesn't Act Like Other Social Media

Quaker Oats, according to Advertising Age, see the long term benefits of using Pinterest. In a world where most marketers are gravitaing to Facebook and Twiiter for social media marketing, Quaker has found many benefits for their brand in Pinterest. Read More

The Evolution of the Catalogue

Canada Post has examined the role of the catalogue in today's market as well as in the past. Their insights and comments should be valuable to marketers who have considered or used catalogues in their marketing mix. Read More

The End of Lazy Marketing

No single form of advertising or promoting is a panacea. It takes a great mix and a true, objective understanding of how each form of promotion contributes to the whole. Now advertising and promotion requires thought at every stage. No more "because that's what we've always done". This may well be the end of lazy marketing. Read More

The Difference Between Multichannel and Omnichannel Marketing - Why Bother?

Redefining the customer experience for typical purchases, omnichannel marketing is a form of managing the experience of all shoppers across all touchpoints. Read More

Do Not Shelve Your Existing Email List

Some very senior, seasoned marketing people have lost their common sense in the face of significant potential fines ($10 million) and the possibilty of class action law suits from all those they offend under our new Canadian Anti-Spam Legislation (CASL). In many companies email marketing has ground to a halt, or at best a trickle. Many marketers turned their back on their email list on July 1, 2014, the day CASL began being enforced. Fact is CRTC has allowed us 3 years to "convert" our lists to CASL compliance. 3 years! The spirit of this "grace period" was to allow us all "in the daily course of business", to re-build our lists conforming to CASL's rules. Read More

The Field Guide to Twitter Advertising: How to Create & Launch Campaigns

With more than 302 million active monthly users and 500 million updates sent per day, Twitter continues to be a rich marketing avenue for brands. But even though the platform is more than nine years old, most of its advertising products are still young. The company only started to make a push and introduced new and innovative solutions in the past two years. Read More

Direct Mail - Breaking Through The Noise

Canada Post conducted a National survey concerning attitudes and responses to direct mail. The findings are very interesting... Read More

Direct Marketing Conference Speakers Wanted

Canada Post is currently calling out for conference speakers for our Oct 29th Think Inside the Box 2015 Direct Marketing conference in Toronto. This event focus this year is on helping Marketers get Smarter with their Marketing mix. Read More

Porter Airlines Fined $150,000

CRTC fines Porter Airlines under CASL. Read More

NEW - Individual Annual Membership

Now you can join DMAC with an individual membership. Read More

Defining Direct Marketing in Today's Market

Defining Direct Marketing in this brave new world may not be as straight forward as you think. The Direct Marketing Association of Canada's Board of Directors take a stab at it and welcome your input. Read More