Johnny Basto
Director, Email Marketing, Indigo Books & Music In
Johnny has been in the digital, CRM and email marketing space for over 10 years. He currently heads all email marketing initiatives for Indigo Books & Music Inc., which also includes the Chapters and Coles bookstore banners. Prior to Indigo, Johnny worked for Dell managing their consumer segment email program for over 4 years reporting into both the North American CRM group and separately to the marketing unit. He won 2 North American consumer silver marketing awards for driving stellar results in a declining PC market.
Email marketing is something Johnny is very passionate about because of its unique ability to help enrich a customer’s lifecycle for brands through meaningful and impactful communications. Email can drive acquisition, retain valued customers, increase brand loyalty, promote cross-category shopping, leverage real-time action-based behaviors and much more. He believes to deliver meaningful communications, integration of the right technology, data & marketing platforms are needed.
Johnny holds a Bachelor Degree in Psychology from Laurentian University and post-graduate accelerated advertising certificate from Cambrian College.
