The Death of DRTV

As a direct marketer, I love all things digital.

Digital is a direct marketer’s dream world, and a significant amount of our agency’s work is helping our clients find, win and keep customers in the digital domain.

I love search, a.k.a. the most cost-efficient marketing tool ever created! I love display and native ads, in-app ads, geo-targeting, remarketing and – oh my – how I adore a well-designed landing page!

But, the truth is, if you were to ask me right now what medium is the undisputed champion of effective direct marketing, I would have to say TV – specifically, DRTV.

“What?! That’s ridiculous!” you say. “Everyone knows that TV and – by extension – DRTV is dead… right?”

Wrong.

DRTV is not only alive and well; it has a long, bright future in front of it.

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