Mastering Digital Strategy

The DMAC Mastering Digital Strategies certification program is designed for Agency team members who need to create a result for your clients but may lack some of the formal strategy training and most certainly do not know how traditional and digital marketing fits together.



Agency owner/Digital Strategist, Kevin Adema distinguishes the context for digital strategies, with a heavy emphasis on how to approach problem solving for your clients. In this age of Dialogue Marketing an agency and their client facing team members must truly understand which tool to use and why that tool is best at that moment in time. This program teaches your team members the principles behind making the right decisions for your clients.

The DMAC Mastering Digital Strategy certification program ensures your team is digital smart, while respecting the traditional marketing principles that have always worked. Transform your client-facing team members now!

FULL Course overviews: 

Fundamentals:

Introduction: The digital pain of today and keys to becoming a partner not vendor
Part 1: The marketing history and the rise of e-everything
Part 2: How marketing has changed because of digital and what agencies can do about it
Part 3: Understanding Dialogue age brand engagement and bringing this into your client’s businesses
Part 4: Shaping customer-centric strategies and engaging customers to develop long-term, strategic digital programs

Selling Digital:

Part 1: Understanding the two key sales approaches and when to use them
Part 2: Honing the strategic partner approach for long-term programs using the “insight continuum”
Part 3: The 5 key steps in using an insight-based approach to driving sales and cultural change
Part 4: Implementing change for phased approaches and delivery in digital
Part 5: Understanding and using human-centric action maps for program ROI
Part 6: A walk-through of an actual sales process and customer workshops

Profiling:

Part 1: Why profiling is critical to achieve changed behaviour and results
Part 2: Digital profiling vs. traditional profiling 
Part 3: The 5 core facets every profile needs for digital success
Part 4: The profiling process and how to develop profiles for optimal results

Content:

Introduction: Content is king
Part 1: Strategic application for digital content
Part 2: Digital content for deeper client engagements, leadership and long-term relationships
Part 3: Application of customer position mapping for client leadership
Part 4: Content planning and execution

Analytics:

Part 1: What actually is analytics and why analytics are critical for your agency to succeed
Part 2: The 3 approaches to analytics
Part 3: The rise of analytics 3.0 and how digital marketing is changing
Part 4: 4 tips for agile analytics and selecting the bet fit for your agency’s efforts 
Part 5: 5 steps to building a best analytic practice for your agency
Part 6: Operationalizing analytics (getting them into your business)
Part 7: Selling analytics as a service and purpose statements for maximum ROI

Register today - start making the difference for your clients that only a well trained team can do. DMAC Members - take advantage of our 20% savings when using this unique DMAC link (use the coupon code DMAC when registering). Earn your DMAC Mastering Digital Strategies Certificate today.