April 24, 2019 – Breakfast Session – 7:30am – 10:00am The Spoke Club, Toronto, Ontario
7:30 Registration & light breakfast and networking
7:55 Opening Remarks – Derek Lackey, President, Direct Marketing Association of Canada.
8:00am – 9:00am Joel Mandelbaum, IOPW Inc,
Disruptive platforms to grow your online presence
Joel shows us you can teach an old do new tricks as he takes us through the future of Search and Pay Per Click. We all learned this 15+ years ago and it served us well at the time. But some of us are still doing what we were originally taught! Despite the fact that Google has changed the game 37 times since then! Joel will present some clear ideas and strategies that enabled clients to gain full control of your reviews and show up in searches when you you should.
Joel Mandelbaum, Strategic Technology Consultant | iOPW inc
Joel’s business experience began at the age of 19, when – driven to build his own business – he started Split Second Courier.
Through hard work, and a dedication to exceptional customer service and leading edge technology, the business evolved from a single-man operation to an award winning company: providing freight, logistics and warehousing services to some of North America’s largest and most respected companies.
Before selling the company in 2012, Split Second had grown to a dynamic team of 50+ in two countries. Today, as a Strategic Technology Consultant and stakeholder at iOPW – his leadership, 30 years of technology and business development experience, and passion – has been a driving force behind the company’s steep growth curve.
Joel’s focus is to help clients disrupt their competition online, control their online reviews and bring significant traffic to their websites. His passion is helping others build their business through innovative and disruptive online marketing technologies.
An avid traveler, passionate fitness enthusiast, and student of mindfulness training – Joel enjoys meeting new people and living life to its fullest. He currently lives in Toronto, Canada with his wife Alana and their cat Kitty.
9:00am – 10:00am Andrew Jenkins, President, Volterra Consulting
Strategies for Reaching and Engaging the Distracted Customer
Increasingly our customers are time-starved and distracted. They have been broken into audience fragments and niches that are more difficult to reach every day.
One thing for certain is that they are spending more time with social media and consuming greater and greater volumes of content. Social media and the content that drives it have gone from fun distractions to necessary channels of communication.
How do we as organizations and individuals, navigate this fast-paced and dynamic social media environment? How can we leverage social media content for our organizational objectives? How can we be heard above all the noise? How do we determine ROI? What are the best practices to ensure success with content marketing and social media?
With the proper approach individuals and organizations can find the right content for their target audiences, support their sales and marketing strategies, and drive both engagement and impact.
This interactive session will examine the current social media and content marketing landscape, trends, and how to evaluate and manage your content marketing efforts in an efficient and scalable way
By sharing best practices and case examples, this session will provide the critical steps to establish and build your reputation as a resource for valuable, informative, and helpful content and support your sales and marketing efforts.
By the end of this session you will:
- Have a deeper understanding of the current social media landscape, trends and more, specifically related to content
- Know how to evaluate content, manage content curation, and use content t0 engage prospective and current clients
- Learn best practices for establishing and building your personal brand and thought leadership
Andrew Jenkins | Chief Strategist | Volterra Consulting
Andrew Jenkins is a social business consultancy. Before joining ArCompany, he was the Head of Social Media Strategy for RBC. He has spent the last fifteen years working in Information and Communication Technology (ICT) spanning social media, wireless, and e-business. Over his career, Andrew has worked with a diverse list of companies in North America and Europe, including Britain’s National Endowment for Science, Technology, and the Arts (NESTA); Rogers; Bell Canada; InfoSpace; Compaq; and Microsoft.
He holds a BA in Economics from Laurentian University, a BFA in Film Production from York University, and an MBA from the Rotman School of Management at the University of Toronto
Register for all 6 Sessions for $295 and it includes your annual DMAC membership (a $195 value!)