Check out for the latest in response marketing news – here are a few examples:

  • For One Day, Hulu Is Picking Up the Tab for Adweek Readers
    by Eva Kis on September 23, 2019 at 4:01 am

    As a lowly editorial assistant, Aidy Bryant is hustling to break into the publishing world on the Hulu series Shrill. So it's fitting that the streaming service is making journalism more accessible for everyone. For today only, Hulu is offering everyone free access to all of Adweek's content. Like […]

  • Breaking Bad Returns to Emmy Spotlight in Netflix Ad for Followup Movie
    by Jason Lynch on September 23, 2019 at 3:10 am

    Five years ago, Breaking Bad took a victory lap at the Emmys, winning five awards for its final season, including outstanding drama series, and acting trophies for stars Bryan Cranston, Aaron Paul and Anna Gunn. Sunday night, the show once again found itself in the Emmy spotlight--this time because […]

  • Presenting the Adweek 100: Fastest Growing Agencies
    by Doug Zanger, Erik Oster, Minda Smiley on September 23, 2019 at 12:00 am

    It's not easy being an ad agency these days. Changing models, consultancies, procurement, performance-based marketing, in-housing, project work versus agency of record. And yet, Adweek's inaugural Fastest Growing Agencies list proves that it's still possible to not only rise to these challenges but […]

  • As GDPR Rocks the EU Ad-Tech World, Vendors Must Learn to Adapt
    by Ronan Shields on September 23, 2019 at 12:00 am

    Since May 2018, General Data Protection Regulations (GDPR) have been enforceable across the EU, with ad-tech companies both big and small now facing fundamental questions over their core functions. The main questions focus on how the online ad ecosystem transfers audience data between players and […]

  • Infographic: What and Why Millennials and Gen Zers Rent Instead of Buy
    by Sammy Nickalls on September 23, 2019 at 12:00 am

    From Rent the Runway to Adorn, rental companies are all over Instagram feeds. But why are consumers renting instead of buying, and who is part of this trend? According to new data from market research firm Lab42, most renters are Gen Zers and millennials looking to make practical choices. The most […]

  • 9 Tips From Google’s CMO for Creating a More Inclusive Work Environment
    by Lorraine Twohill on September 23, 2019 at 12:00 am

    Today I work in two industries--tech and advertising--that care deeply about diversity, but where old habits have held back progress. We have made progress but, like many in the industry, the journey is ongoing. For instance, sitting in creative reviews over the last year, there was more diversity […]

  • Broadcasters Used to Worry About Cannibalizing Viewers, but They’re Debuting 64 Shows This Week
    by Jason Lynch on September 23, 2019 at 12:00 am

    When the 2018-19 TV season began a year ago, ABC only premiered half of its fall shows during that first week, choosing instead to stagger its fall rollouts over a month. That decision was made in part to give some breathing room to the seven new shows it was rolling out and also because ABC... […]

  • Facebook Says It Has Suspended ‘Tens of Thousands’ of Apps Since March 2018
    by David Cohen on September 20, 2019 at 7:35 pm

    Facebook said "tens of thousands" of applications associated with roughly 400 developers have been suspended from its platform since it began its investigation of app developers in March 2018 in the wake of the Cambridge Analytica scandal. Vice president of product partnerships Ime Archibong said […]

  • Dentsu Aegis Network Folds Fetch Into iProspect to ‘Enhance Both Offerings’
    by Erik Oster on September 20, 2019 at 6:46 pm

    Dentsu Aegis Network is folding mobile agency Fetch into global performance marketing agency iProspect at the beginning of October. "Fetch is a leader in mobile marketing, and the mobile screen is ubiquitous with digital performance," iProspect U.S. CEO Jeremy Cornfeldt said in a statement. […]

  • Creators React to Changes in YouTube’s Requirements for Verification
    by David Cohen on September 20, 2019 at 6:45 pm

    YouTube revealed several changes to its verification program this week, and its creator community did not take the news well. UPDATED: YouTube CEO Susan Wojcicki responded to creators Friday afternoon by tweeting an apology and saying that more updates will be coming soon to address their concerns. […]