Check out for the latest in response marketing news – here are a few examples:

  • Ad Agency BBH Loses Fight Against Actors Union SAG-AFTRA
    by Patrick Coffee on July 20, 2019 at 7:01 pm

    Publicis Groupe's BBH agreed today to abide by recently renegotiated commercial contracts and cast only union actors in its ads, ending a nearly two-year battle with actors union SAG-AFTRA. The announcement followed a May 15 decision in which administrative law Judge Kenneth W. Chu of the National […]

  • Larger Brands Have an Edge in Instagram Stories … or Do They?
    by David Cohen on July 19, 2019 at 8:07 pm

    Instagram debuted Stories in August 2016, and by March 2017, businesses of all sizes were allowed to run ads alongside the ephemeral content format. However, despite the theoretical lack of barriers for smaller brands looking to capitalize on Stories ads, a recent study found that larger companies […]

  • FaceApp’s a Viral Star—But Its Privacy Policy Has People Worried
    by Kelsey Sutton, Marty Swant on July 19, 2019 at 7:36 pm

    FaceApp, which edits a person's photo to imagine how they might look at an older age, quickly went viral this week before becoming the subject of yet another data privacy concern. Founded by the Russian-based company Wireless Lab in January 2017, the app rocketed to popularity when it released a […]

  • Top Sports Marketers Think Beyond ‘Butts in Seats’ to Grow Their Franchises
    by Marty Swant on July 19, 2019 at 5:36 pm

    The way fans want to experience live sports is changing, and the esports world is only growing more and more rapidly, creating a challenge for marketers to capture and keep their attention. At Adweek's Women Trailblazers Summit this week in New York, top marketers from Activision Blizzard, the […]

  • What Corporate America’s Shift in Education Versus Training Means for Big Tech
    by Shelly Palmer on July 19, 2019 at 5:22 pm

    Editor's note: Industry consultant Shelly Palmer is taking his popular newsletter and turning it into an Adweek article once per week in an ongoing column titled "Think About This." Technology, we know, moves fast. One of the ideas caught in the wake of the speed of tech is how to understand the […]

  • Wayfair Quietly Emerges After Migrant Camp Scandal with Black Friday in July Promo
    by Lisa Lacy on July 19, 2019 at 4:36 pm

    Three weeks after it became persona non grata on the internet, Wayfair, the home goods retailer linked to children in cages, is quietly having a Black Friday in July sale. Wayfair has kept a low profile since June 25, when its employees discovered the company sold $200,000 worth of furniture to a […]

  • Apple’s Privacy-Minded Moves Should Be Just the Beginning
    by Brian Czarny on July 19, 2019 at 3:59 pm

    Earlier this month, Apple made a small step toward making privacy levels more transparent with the signing in with Apple feature. Ultimately, Apple is giving users more granular control over their data. Also, Apple's iOS 13 operating system now lets users grant one-time access to location. Under […]

  • How Agencies Can Fight Against Unconscious Biases When Hiring
    by Genevieve Robles on July 19, 2019 at 3:52 pm

    No one starts their hiring process by saying, "Today I'm going to make some biased hiring decisions." But those decisions happen every day, and the advertising industry--despite some agencies' best efforts--remains far too homogenous, with some groups significantly underrepresented. One reason bias […]

  • Our 10 Favorite TV-Themed Activations at Comic-Con 2019
    by Sara Jerde on July 19, 2019 at 3:36 pm

    The pop culture festival of the year is underway in San Diego. Comic-Con 2019 is an opportunity for TV networks and streaming services to delight existing fans and woo new ones with immersive activations--because what's even better than watching a show is stepping inside it. We've rounded up the 10 […]

  • Instagram: Here’s How to Report a Comment
    by Brandy Shaul on July 19, 2019 at 3:25 pm

    As you browse Instagram, you may come across comments (on your own posts or another user's) that contain spam or abusive content. You can report these comments to Instagram for review. Our guide will show you how this works. Note: These screenshots were captured in the Instagram application on iOS. […]