Check out for the latest in response marketing news – here are a few examples:

  • Facebook Dating Users Can Now Share Stories From Facebook, Instagram
    by David Cohen on November 22, 2019 at 3:15 am

    Facebook Stories and Instagram Stories can now be added to Facebook Dating. The feature began rolling out Thursday and, by early 2020, it will be available in all 20 countries with access to Facebook Dating: Argentina, Bolivia, Brazil, Canada, Chile, Colombia, Ecuador, Guyana, Laos, Malaysia, […]

  • Is This Coffee So Good, It’s Criminal?
    by Erik Oster on November 21, 2019 at 11:22 pm

    A new ad for Folgers' premium brand 1850 is a far cry from "The best part of waking up is Folgers in your cup." The spot portrays the police force tasked with tracking down banned brew 1850 and arresting the people in possession of the contraband caffeine. Created by Publicis Groupe's PSOne, the […]

  • Microsoft’s ‘Changing the Game’ Campaign Wins Responsibility Grand Prix at Epica Awards
    by Minda Smiley on November 21, 2019 at 11:00 pm

    AMSTERDAM--McCann New York is rounding out the 2019 awards season with yet another win, taking home the responsibility Grand Prix at the Epica Awards for Microsoft's "Changing the Game" campaign. The effort showcases the brand's Xbox Adaptive Controller, a device that makes it easier for people […]

  • Fantasy and Reality Blend Beautifully in Melodramatic Telenova Ad
    by T.L. Stanley on November 21, 2019 at 10:26 pm

    Beto and Elena meet cute. The hunky heartthrob picks the shy young gal on a couch, and sparks fly. From there, the two are so smitten with each other that they can barely stand to be apart. But when tragedy strikes Elena, Beto's out of his mind with worry. Can his love save her? Of... […]

  • Facebook Reveals Steps to Keep Advertisers Better Informed
    by David Cohen on November 21, 2019 at 9:15 pm

    Facebook created an Ads Status Page to keep advertisers on its platform informed about disruptions to its services. The page alerts advertisers if there are issues with the social network's Ads Manager related to creation/editing, delivery or reporting. The social network also pledged to increase […]

  • The Victoria’s Secret Fashion Show Is Officially Canceled
    by Diana Pearl on November 21, 2019 at 9:13 pm

    The sun has officially set on the Victoria's Fashion Show--the lingerie retailer's annual event has been canceled, according to an executive with Victoria's Secret parent company L Brands In an earnings call on Thursday, L Brands' chief financial officer and evp Stuart B. Burgdoerfer confirmed the […]

  • YouTube Masthead Ads on TV Screens Exit Beta-Test
    by David Cohen on November 21, 2019 at 8:50 pm

    All advertisers can now opt to purchase the YouTube Masthead for TV ad option on a CPM (cost per thousand impressions) basis. The Google-owned video site began beta-testing the offering in September, saying at the time that daily watch time via television screens had surpassed 250 million hours. […]

  • Twitter Users Poured Themselves Cups of Joe During Democratic Debate No. 5
    by David Cohen on November 21, 2019 at 8:00 pm

    Former Vice President Joe Biden drew the attention of much of the Twitterverse during the fifth round of Democratic presidential candidate debates Wednesday night. The three most-tweeted-about moments during the debate were: Biden claims to have the support of the only African-American woman ever […]

  • Jack Daniel’s Parent Company Brown-Forman Names Energy BBDO as Global Creative Agency of Record
    by Erik Oster on November 21, 2019 at 6:11 pm

    Brown-Forman, best known for its Jack Daniel's whiskey brand, has selected Energy BBDO as its global creative agency of record. Energy BBDO will serve as global creative lead across the majority of Brown-Forman's portfolio, including El Jimador, Old Forester, Tequila Herradura and Woodford Reserve, […]

  • WeWork Lays Off More Than 2,000 Employees
    by Diana Pearl on November 21, 2019 at 5:17 pm

    WeWork may have gotten a bailout after its IPO debacle but troubles continue for the coworking giant, which announced today that it has laid off 2,400 employees. Rumors that massive layoffs would hit WeWork surfaced earlier this week, though those predictions had put the number of employees who […]