Check out the following for the latest in Direct Marketing news:

  • Instagram Created a Holiday Gift Guide Based on 6 Trending Community Hashtags
    by David Cohen on December 11, 2018 at 2:00 pm

    Instagram teamed up with 34 brands on holiday gift guide #InstaGiftGuide, which is divided into six of the Facebook-owned photo- and video-sharing network's most popular community hashtag trends of 2018. Six Instagram Stories were created, one for each of these hashtags: #CatsOfInstagram, #Tutting, […]

  • The 10 Best TV Shows of 2018
    by Jason Lynch on December 11, 2018 at 12:00 pm

    As everyone knows by now, there are more scripted series on TV than ever before, with this year's tally likely topping 500. But while Peak TV has ushered in an era with an unprecedented amount of great TV shows--and not enough time in the day to watch all of them--the number of truly exceptional […]

  • Instagram Hires From Within to Fill Vacant Head of Product Role
    by David Cohen on December 10, 2018 at 10:33 pm

    When former vice president of product Adam Mosseri was promoted to head of Instagram at the beginning of October, no successor was named for his former role. That changed Monday when product management director Vishal Shah was tapped as head of product for all of Instagram. Previously, Shah had […]

  • Verizon Cuts More Than 10,000 Workers to Double Down on 5G
    by Patrick Kulp on December 10, 2018 at 10:31 pm

    Several thousand Verizon employees have accepted buyout offers as the nation's largest carrier continues to retool its operations around a massive investment in the next generation of wireless service. The company said on Monday that 10,400 workers--nearly 7 percent of its workforce--have agreed to […]

  • McCann Customer Relationship Agency MRM Promotes Kate MacNevin to Global CEO
    by Patrick Coffee on December 10, 2018 at 10:26 pm

    MRM//McCann, the customer relationship wing of the IPG network, announced the promotion of Kate MacNevin to the position of global CEO. Exactly one year ago, MacNevin was promoted to the role of global president and COO, then the top position within MRM//McCann. A 25-year industry veteran, she has […]

  • Facebook Group Stories Are Now Available Globally
    by David Cohen on December 10, 2018 at 8:35 pm

    Facebook rolled out its group Stories feature globally and added what it called "lightweight reactions" to the feature. The social network announced in November 2017 that Stories were being extended to events and groups. A Facebook spokesperson said lightweight reactions enable group members to […]

  • Instagram: Here’s How to Add Alternative Text to a Photo
    by Brandy Shaul on December 10, 2018 at 8:15 pm

    Instagram recently introduced the ability for users to add custom alternative text to their photos for visually impaired people who use screen readers. Our guide will show you how to add custom alternative text to a photo before you post it. Note: These screenshots were captured in the Instagram […]

  • Car Shoppers Can Customize an Acura 2019 ILX Via Instagram Stories
    by David Cohen on December 10, 2018 at 7:55 pm

    Acura is certainly not the first automaker to enable potential car buyers to customize their vehicles online, but it is the first to do so via Instagram Stories. Visitors to Acura's Instagram account can create their dream versions of the automaker's 2019 ILX sports sedan by tapping into a sticker […]

  • How WPP’s Essence Uses Machine Learning to Improve Media Buying Results
    by Ronan Shields on December 10, 2018 at 7:55 pm

    WPP is poised to announce a seismic overhaul to its organizational operations, according to reports, with some sources suggesting a systematic change to its approach to media planning and buying is in the offing. Prior to the change in WPP's leadership earlier in the year, Essence-a programmatic […]

  • Bird Creates a Car-less Society and Blissful Escape From Traffic in Animated Video
    by Diana Pearl on December 10, 2018 at 7:53 pm

    Bird, the electric scooter company whose two-wheeled vehicles are becoming an increasing presence across American cities like San Jose, Nashville and Austin, decided to go the animation route for its first brand film. This video, which marks Bird's first-ever brand film, is meant to imagine a city […]

  • Notices of Violation issued to Datablocks and Sunlight Media
    on January 1, 1970 at 12:00 am

    CRTC issues Notices of Violation issued to Datablocks and Sunlight Media […]

  • Steven Harroun to the Standing Committee on Industry, Science and Technology
    on January 1, 1970 at 12:00 am

    Steven Harroun, Chief Compliance and Enforcement Officer, Canadian Radio-television and Telecommunications Commission addressing the Standing Committee on IST […]

  • CASL: Protecting Directors and Officers from Personal Liability
    on January 1, 1970 at 12:00 am

    CASL’s anti-spam sections came into force on July 1, 2014. Every organization that CASL affects should now be complying with it – and their directors and officers need to make sure they do […]

  • A Cautionary Tale Regarding Consent and In-Store Tablets
    on January 1, 1970 at 12:00 am

    The Office of the Privacy Commissioner (OPC) recently released a case summary with implications for retailers attempting to obtain consent for privacy-compliance or anti-spam compliance purposes. […]

  • How to Create a CASL-Compliant Marketing List
    on January 1, 1970 at 12:00 am

    Nowadays, newsletter sign-up forms require way more information than they used to. Just asking for name and E-mail is no longer enough to legitimately contact a user through their E-mail. […]