DMAC: What drives you?
Mostly curiosity, and the never-ending opportunities that exist in this industry.
“I’ve always been motivated by smart creative that sells, teamwork, and being able to draw a connection between our efforts and the agency’s bottom line. One of the things I love about my job is witnessing the results of our team’s campaigns and watching as the leads we nurture become customers.
We have also been creating fundraising appeals for Not-for-Profit organizations for decades, and now with our non-profit company, Candela Strategies, we continue to build on this good work. So, I’ve always been motivated by the fact that, when I leave work at the end of a day, I know we’ve helped make a difference in the lives of people who rely on the mission of our non-profit clients.
DMAC: Why did you choose to focus on Response Marketing?
I’ve been asked this throughout my 34-year career a number of times. And to be honest, I feel like I’m one of the few people who knew at university that I wanted to make a career in direct marketing.
But it didn’t start out that way at first.
Originally, I studied wildlife biology. Throughout high school, I always thought that I wanted to be working in this field. I loved the sciences, and biology in particularly. However, in my first year at university, I lost interest in it.
I took six months off, went home and tried to figure out what I wanted to do for a living. While at home, I got a part-time job selling men’s clothes at a high-end clothing store, and it was there that I learned the power of marketing, selling and packaging one’s self for success.
I went back to university and studied Management Economics, a double major, and focused on Marketing Management. It was then that a professor asked me, “would you rather be a big fish in a small pond or a small fish in a big pond.” Direct marketing was really starting to take flight in the early 80’s, and I wanted in. At the end of the day, it was the balance of science and art that attracted me to the discipline of marketing.
DMAC: What makes a great client?
A client who wants communication and trust, and is passionate about doing great work. A client who trusts our judgement and our expertise, and is willing to listen when we have a different point of view.
Our number one goal, as an agency, is to give our clients the best possible solution for their problem(s). At the end of the day, their success is our success.
Secondly, when the client is just as excited and passionate as we are, it not only makes our job easier, but also more fun. This shared passion fuels creativity and is conducive to a transparent relationship.
Lastly, having an open communication line is important as it results in having a transparent relationship. There are always projects that will have road bumps. But, if both parties are open and honest, it will help us get to a solution quickly. In the end, having an open line of communication not only benefits us, but more importantly, it benefits the client. Being on the same page with respect to expectations, deliverables and timelines will only result in a healthy relationship that will continue to grow.
DMAC: What qualities do you look for in team members?
Attributes that I look for are:
- They need to be good communicators. After all, that’s the business we are in.
- They have to be curious about people, media and the world around them.
- They have to be service-oriented and approachable. I want people who want to help others succeed.
- They should have an entrepreneurial spirit and be willing to take ownership of their work. That means they need to be accountable and professional at all times.
- They must be collaborators and willing to support their colleagues during difficult times.
DMAC: What motivates your staff to do their best work?
Our culture makes a difference. Here are seven things we do to create a climate that inspires our employees to be motivated and do their best work.
1. We take the time to know and care about the concerns of our employees. They feel appreciated and listened to.
2. We communicate a compelling organizational vision. Our people are motivated if they are excited about the agency’s purpose, our goals and how they can contribute towards achieving them.
3. We communicate with everyone respectfully. Yes, fear and intimidation can produce real motivation to take action, but this approach does not produce sustainable effort and results. Treating people with respect is at the heart of building business relationships.
4. We provide employees with the opportunity to be creative. People feel more motivated as they work in our environment where they are challenged and still have the opportunity to innovate. We encourage collaborative problem solving.
5. We invest in our employees’ professional growth. We take the time to provide effective feedback on a continual basis. Recommend books and articles that are useful resources. Provide an adequate training budget and encourage its use. We also allow employees to spend some time on projects that they care about… even if they are outside their standard responsibilities.
6. We regularly recognize and reward effort and results. Plus, we give ample feedback and recognition whenever possible. In fact, we look for opportunities to acknowledge and celebrate successes… even the small ones.
7. We provide employees work/life balance. For example, we include flexible work schedules, mobile working, employee assistance programs, wellness programs, and have even paid for family vacations as a special appreciation for the sacrifices people put into their jobs.
In the end, our employees never settle… if they don’t feel it, they forget it.
David joined Junction59 in 1997, and has 34 years of advertising and direct marketing experience. David oversees the agency’s program planning, strategy and all creative and production coordination for the company’s clients. He is a seasoned player with extensive experience in a wide variety of business sectors including, financial, automotive, telecommunications, energy, packaged-goods, government and Not-For-Profit.
He has previously worked at FCB Direct, OgilvyOne, MacLaren Advertising, and Cohn & Wells.
David’s community activities have included serving on the Board of Directors for Second Harvest, Canada’s largest perishable food recovery program. He currently is on the Board of The Toronto Golf Club. He has also served on communication task forces for both the Canadian Cancer Society – Ontario Division, and The Arthritis Society.
David holds an Honours B.A. in Management Economics from the University of Guelph.
Junction59 is a data-driven, integrated advertising agency that brings strategy, creative and client services together to create smarter communications. We offer all the services you would expect from a full-service integrated agency, including digital, direct response, social, content, search, mass, media planning and buying, as well as strategic planning, consulting and analytics. And we do it all by creating emotional connections with our audience and measurable results for our clients.
How we have grown over the past 60 years and will remain viable for another 60 years?
-Acquire clients who want great work
-Hire people who want to work with great clients
-Implement a process that makes it profitable
-Nurture a culture that makes it enjoyable