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Session III – May 15, 2019  | Digital Strategy

Kevin Adema, President Emmisary Insights 

Kevin is a global marketing agency CEO, digital strategist, keynote speaker, marketing and digital transformation consultant and author of Mastering Digital Strategy and Digital’s BIG short.

Like you, Kevin has seen the marketing world radically shift in the past few years; the marketing relationship has eroded to vendor-based agreements, digital confusion is paramount and strategic leadership no longer holds the value it once did. Is it because of the rampant staffing changes and organizational challenges? Is it about new digital technology? Is it a new atmosphere of brand meant for only the elite few? Or, is there a better and new way to run brands, handle clients and lead strategic thought? 

With international and local agency real-world, leadership experience ranging from global Fortune 100 corporations down to small boutique clientele, Kevin’s training program brings an optimistic and fresh outlook for influencers, marketers and agencies ready to embrace change. 

Never resting on status-quo, Kevin’s training efforts provide strategic solutions and enables itemized action sets that realize meaningful change. Kevin appreciates courage and shares his own leadership experiences empowering marketers to usher in the required strategic, digital change in business today.

Session I – March 27, 2019  | Brand Differentiation

Hilton Barbour, Independent Marketing Provocateur

I firmly believe that People, not Pixels, are your organization’s greatest Strength

In a world of Digital Transformation, artificial intelligence and increasing complexity, I remain convinced that people are an organization’s greatest source of innovation, ingenuity and inspiration.

People with the creativity to invent new business models and define breakthrough new strategies.

People with the passion and commitment to nurture amazing cultures where individuals can thrive and grow.

I am excited at the potential of people to create businesses that sustain communities and are a force for good in the world. That is the power of Culture.

And, because Culture is an organization’s only source of competitive advantage, I believe that Marketers should play a more decisive role in building and nurturing winning Cultures.

Session III – May 15, 2019  | Digital Strategy

Ted Boyd, Ted Boyd is a serial entrepreneur with 22 years of executive leadership in the digital marketing and technology sectors. He is currently CEO of global mobile on-demand marketplace Magnifi. the leading destination for knowledge workers and entrepreneurs in the freelance economy.

Previously, Ted was CEO of One Advertising which was acquired in 2015. Prior to this he served as CEO of Iceberg Media.com, a pioneering, publicly traded Internet Radio broadcaster, which was acquired by Standard Radio in 2004.  Before joining Iceberg, he held the position of President at book retailer, Indigo Online, where he led the launch of their first e-commerce offering in 1999. Prior to this, he served as Senior Vice-President of New Media Technologies & New Business for Young & Rubicam Canada where he founded their digital practice in 1996. In 1997 he served as the founding President of the Interactive Advertising Bureau of Canada.

Ted was named Chair of the North American Board of the Alliance for Audited Media in 2016 and was re-appointed to the board of Canadian public broadcaster CBC/Radio-Canada for a second five-year term in 2015, where he currently serves as Chair of the Strategic Planning Committee.

Ted holds an MBA from the Rotman School of Management at the University of Toronto (1997) and an ICD.D Certification from the Institute of Corporate Directors (2011).

Session III – May 15, 2019  | Digital Strategy

Joan Brehl, Vice President and General Manager of AAM Canada. Brehl oversees AAM’s Toronto-based office and is the go-to contact for the organization’s Canadian clientele. In this role she works with a wide range of traditional and digital media clients from Canada’s publishing, advertising and ad tech industries to help them find accountable and trusted solutions that meet their business needs. With more than 30 years of experience in media, Brehl has a deep understanding of today’s cross-platform landscape. Prior to joining AAM, she held positions at TIME Publishing, TIME Canada and Harrison Young Pesonen & Newell (now PHD). She graduated from Ryerson University with bachelor’s degrees in both business management and marketing management and is a Certified Advertising Agency Practitioner (CAAP).

Session III – May 15, 2019  | Digital Strategy

Phillip Crawley, publisher of the Globe and Mail newspaper, is photographed in an executive boardroom at the paper on Nov 21 2016. (Fred Lum/The Globe and Mail)

Phillip Crawley is the Publisher and CEO of The Globe and Mail, Canada’s National Newspaper. He oversees the strategy and operations of The Globe and Mail newspaper, web sites including globeandmail.com, reportonbusiness.com and globeinvestor.com, and magazines including Report on Business.

Since joining the organization in 1998, Crawley has guided The Globe and Mail through intense newspaper competition, led it to highly successful leadership in new media and online products, while maintaining high standards for editorial and production quality.

During his tenure, The Globe and Mail and its staff have won scores of National Newspaper Awards, and been honoured by many organizations.

Crawley has held a variety of senior executive positions with some of the world’s leading media companies in Europe, Asia and New Zealand. Before arriving in Canada, he was the Managing Director of The New Zealand Herald newspaper owned by Tony O’Reilly’s Independent Newspapers Group of Dublin. From 1988 to 1997 he worked for Rupert Murdoch, first as Editor of The South China Morning Post in Hong Kong (1988-1993) then as Managing Director of The Times Supplements in London (1993- 1997). He worked for Conrad Black as Northern Editor, The Daily Telegraph, London in 1987-88. From 1979 to 1987 he was Editor of The Journal, Newcastle upon Tyne. Prior to 1979, Crawley worked in various editorial roles for Thomson Regional Newspapers.

He is chairman of The Canadian Press and the Canada Board of AAM (Alliance for Audited Media, formerly ABC) and a board member of The Canadian Newspaper Association and the World Association of Newspapers/IFRA. His voluntary activities include board membership of the Sunnybrook Foundation; the Charter for Business, which raises funds for the Duke of Edinburgh’s Award in Canada; the Royal Conservatory of Music; and the Sir Edmund Hillary Foundation. He serves as Honorary Consul for New Zealand in Toronto.

He was awarded the CBE (Commander of the Order of the British Empire) in the Queen’s New Year’s Honours list in 2012 for his charitable work.

Crawley was born in Northumberland, England and graduated in English Language and Literature at Manchester University. He lives in Toronto with his wife and family.

Session I – March 27, 2019  | Brand Differentiation

Derek A. Lackey, President, Direct Marketing Association of Canada.

Derek is a private sector expert in data & privacy compliance, including CASL – our new Canadian Anti Spam Legislation. He has written “CASL Compliance: A Marketer’s Guide to Email Marketing to Canadians” to help organizations with their CASL compliance efforts.

In a distinguished career of well over three decades, he has consistently combined entrepreneurial spirit with street-smart marketing while working with major international brands such as Canon, Air Canada Vacations, Arthur Andersen Co., Pioneer Electronics, AGFA Film, American Express Merchandise Services, and many others.

Derek is Managing Partner of Newport Thomson, a data & privacy compliance firm based in Toronto. Their CASL Keep™ program can bring an organization to full compliance within 60 days by executing the 5 stages of CASL compliance. Derek is also the Publisher of Blazon.Online a curated portal featuring great content for marketers.

Educated in Marketing at University of Toronto, Derek applies creativity to his business strategy while placing a strong emphasis on results. At one point in time, seven of the nine brands handled by his full service ad agency were #1 in their categories in Canada.

Session II – April 24, 2019  | Online Strategy

Joel Mandelbaum, Strategic Technology Consultant |  iOPW inc

Joel’s business experience began at the age of 19, when – driven to build his own business – he started Split Second Courier.

Through hard work, and a dedication to exceptional customer service and leading edge technology, the business evolved from a single-man operation to an award winning company: providing freight, logistics and warehousing services to some of North America’s largest and most respected companies.

Before selling the company in 2012, Split Second had grown to a dynamic team of 50+ in two countries. Today, as a Strategic Technology Consultant and stakeholder at iOPW – his leadership, 30 years of technology and business development experience, and passion – has been a driving force behind the company’s steep growth curve.

Joel’s focus is to help clients disrupt their competition online, control their online reviews and bring significant traffic to their websites. His passion is helping others build their business through innovative and disruptive online marketing technologies.

An avid traveler, passionate fitness enthusiast, and student of mindfulness training – Joel enjoys meeting new people and living life to its fullest. He currently lives in Toronto, Canada with his wife Alana and their cat Kitty.

Session II – April 24, 2019  | Online Strategy

Andrew Jenkins  | Chief Strategist | ArCompany

Andrew Jenkins is a social business consultancy. Before joining ArCompany, he was the Head of Social Media Strategy for RBC. He has spent the last fifteen years working in Information and Communication Technology (ICT) spanning social media, wireless, and e-business. Over his career, Andrew has worked with a diverse list of companies in North America and Europe, including Britain’s National Endowment for Science, Technology, and the Arts (NESTA); Rogers; Bell Canada; InfoSpace; Compaq; and Microsoft.

He holds a BA in Economics from Laurentian University, a BFA in Film Production from York University, and an MBA from the Rotman School of Management at the University of Toronto