May 15 – Lunch & Learn – 11:30am – 2:00pm The Spoke Club, Toronto, Ontario
11:30 Registration & networking – lunch served at 11:45
11:55 Opening Remarks – Derek Lackey, President, Direct Marketing Association of Canada.
12:00pm – 1:00pm – Kevin Adema
Marketing is Under Attack. Impact Strategies for Marketers
20 years in, we’ve learned a great deal about digital marketing, including what works and what does not. Including the difference between speaking to mass audiences (which we were all pretty good at) and having a real time, two-way dialogue with a potential customer (which few of us do well). Kevin will unpack and put marketing in context for marketing in today’s digital-first world.
Kevin Adema, President Emmisary Insights
Kevin is a global marketing agency CEO, digital strategist, keynote speaker, marketing and digital transformation consultant and author of Mastering Digital Strategy and Digital’s BIG short.
Like you, Kevin has seen the marketing world radically shift in the past few years; the marketing relationship has eroded to vendor-based agreements, digital confusion is paramount and strategic leadership no longer holds the value it once did. Is it because of the rampant staffing changes and organizational challenges? Is it about new digital technology? Is it a new atmosphere of brand meant for only the elite few? Or, is there a better and new way to run brands, handle clients and lead strategic thought?
With international and local agency real-world, leadership experience ranging from global Fortune 100 corporations down to small boutique clientele, Kevin’s training program brings an optimistic and fresh outlook for influencers, marketers and agencies ready to embrace change.
Never resting on status-quo, Kevin’s training efforts provide strategic solutions and enables itemized action sets that realize meaningful change. Kevin appreciates courage and shares his own leadership experiences empowering marketers to usher in the required strategic, digital change in business today.
Second Speaker / Panel
1:00pm – 2:00pm – a chat with Ted Boyd, Phillip Crawley and Joan Brehl of the Alliance for Audited Media
Who is Responsible for Driving Trust in Media and Marketing?
For the past 25 years, digital innovations have continually changed the media landscape. Marketers invest to reach the right consumers at the right time, while publishers engage those consumers with quality content. But at the same time, the industry has lost billions annually to digital advertising fraud. There is a real need for better business practices to drive trust with the consumers marketers want to reach across digital platforms. Is 2019 the year when trust and transparency will finally restore confidence in the digital advertising system?
AAM’s Joan Brehl will lead a discussion with Phillip Crawley, Publisher and CEO of The Globe and Mail, and Ted Boyd, CEO of Current International, about bold new ways for marketers to improve return on their media investments. The group will discuss why it’s crucial for marketers to drive media assurance and how accountability in advertising ultimately supports accountability in journalism.
Ted Boyd, Ted Boyd is a serial entrepreneur with 22 years of executive leadership in the digital marketing and technology sectors. He is currently CEO of global mobile on-demand marketplace Magnifi. the leading destination for knowledge workers and entrepreneurs in the freelance economy.
Previously, Ted was CEO of One Advertising which was acquired in 2015. Prior to this he served as CEO of Iceberg Media.com, a pioneering, publicly traded Internet Radio broadcaster, which was acquired by Standard Radio in 2004. Before joining Iceberg, he held the position of President at book retailer, Indigo Online, where he led the launch of their first e-commerce offering in 1999. Prior to this, he served as Senior Vice-President of New Media Technologies & New Business for Young & Rubicam Canada where he founded their digital practice in 1996. In 1997 he served as the founding President of the Interactive Advertising Bureau of Canada.
Ted was named Chair of the North American Board of the Alliance for Audited Media in 2016 and was re-appointed to the board of Canadian public broadcaster CBC/Radio-Canada for a second five-year term in 2015, where he currently serves as Chair of the Strategic Planning Committee.
Ted holds an MBA from the Rotman School of Management at the University of Toronto (1997) and an ICD.D Certification from the Institute of Corporate Directors (2011).
Joan Brehl, Vice President and General Manager of AAM Canada.
Brehl oversees AAM’s Toronto-based office and is the go-to contact for the organization’s Canadian clientele. In this role she works with a wide range of traditional and digital media clients from Canada’s publishing, advertising and ad tech industries to help them find accountable and trusted solutions that meet their business needs. With more than 30 years of experience in media, Brehl has a deep understanding of today’s cross-platform landscape. Prior to joining AAM, she held positions at TIME Publishing, TIME Canada and Harrison Young Pesonen & Newell (now PHD). She graduated from Ryerson University with bachelor’s degrees in both business management and marketing management and is a Certified Advertising Agency Practitioner (CAAP).
Phillip Crawley is the Publisher and CEO of The Globe and Mail, Canada’s National Newspaper. He oversees the strategy and operations of The Globe and Mail newspaper, web sites including globeandmail.com, reportonbusiness.com and globeinvestor.com, and magazines including Report on Business.
Since joining the organization in 1998, Crawley has guided The Globe and Mail through intense newspaper competition, led it to highly successful leadership in new media and online products, while maintaining high standards for editorial and production quality.
During his tenure, The Globe and Mail and its staff have won scores of National Newspaper Awards, and been honoured by many organizations.
Crawley has held a variety of senior executive positions with some of the world’s leading media companies in Europe, Asia and New Zealand. Before arriving in Canada, he was the Managing Director of The New Zealand Herald newspaper owned by Tony O’Reilly’s Independent Newspapers Group of Dublin. From 1988 to 1997 he worked for Rupert Murdoch, first as Editor of The South China Morning Post in Hong Kong (1988-1993) then as Managing Director of The Times Supplements in London (1993- 1997). He worked for Conrad Black as Northern Editor, The Daily Telegraph, London in 1987-88. From 1979 to 1987 he was Editor of The Journal, Newcastle upon Tyne. Prior to 1979, Crawley worked in various editorial roles for Thomson Regional Newspapers.
He is chairman of The Canadian Press and the Canada Board of AAM (Alliance for Audited Media, formerly ABC) and a board member of The Canadian Newspaper Association and the World Association of Newspapers/IFRA. His voluntary activities include board membership of the Sunnybrook Foundation; the Charter for Business, which raises funds for the Duke of Edinburgh’s Award in Canada; the Royal Conservatory of Music; and the Sir Edmund Hillary Foundation. He serves as Honorary Consul for New Zealand in Toronto.
He was awarded the CBE (Commander of the Order of the British Empire) in the Queen’s New Year’s Honours list in 2012 for his charitable work.
Crawley was born in Northumberland, England and graduated in English Language and Literature at Manchester University. He lives in Toronto with his wife and family.
Register for all 6 Sessions for $295 and it includes your annual DMAC membership (a $195 value!)