March 27, 2019 – Breakfast Session – 7:30am – 10:00am The Spoke Club – Toronto, Ontario
7:30 Registration & light breakfast and networking
7:55 Opening Remarks – Derek Lackey, President, Direct Marketing Association of Canada.
8:00am – 9:00am Hilton Barbour
People, Not Pixels, Are Your Source Of Brand Differentiation
Our Digitally-obsessed marketing environment has made us reliant on Pixels and Programs. But innovation, customer experience, agility and even resiliency is driven by our people. That’s culture and, the smartest organizations realize that culture is what makes them truly unique. Drawing on over 45 global interviews, Hilton will make the case for why astute marketers are taking charge of building Culture as their only source of differentiation and sustainable competitive advantage.
Hilton Barbour, Independent Marketing Provocateur
I firmly believe that People, not Pixels, are your organization’s greatest Strength
In a world of Digital Transformation, artificial intelligence and increasing complexity, I remain convinced that people are an organization’s greatest source of innovation, ingenuity and inspiration.
People with the creativity to invent new business models and define breakthrough new strategies.
People with the passion and commitment to nurture amazing cultures where individuals can thrive and grow.
I am excited at the potential of people to create businesses that sustain communities and are a force for good in the world. That is the power of Culture.
And, because Culture is an organization’s only source of competitive advantage, I believe that Marketers should play a more decisive role in building and nurturing winning Cultures.
9:00am – 10:00am Derek Lackey
What the GDPR is Going On?
Derek will discuss the new rules for marketing your products around the world. New laws have changed the marketing landscape. If you sell product in other countries you have to understand the rules of consent and permissions. Data is no longer yours. It belongs to the individual and there are strict new rules with billions of dollars at stake. Learn about the practical changes you have to make to sell your products now and in the future and how you can turn that into a competitive advantage.
Derek A. Lackey, President, Direct Marketing Association of Canada.
Derek is a private sector expert in data & privacy compliance, including CASL – our new Canadian Anti Spam Legislation. He has written “CASL Compliance: A Marketer’s Guide to Email Marketing to Canadians” to help organizations with their CASL compliance efforts.
In a distinguished career of well over three decades, he has consistently combined entrepreneurial spirit with street-smart marketing while working with major international brands such as Canon, Air Canada Vacations, Arthur Andersen Co., Pioneer Electronics, AGFA Film, American Express Merchandise Services, and many others.
Derek is Managing Partner of Newport Thomson, a data & privacy compliance firm based in Toronto. Their CASL Keep™ program can bring an organization to full compliance within 60 days by executing the 5 stages of CASL compliance. Derek is also the Publisher of Blazon.Online a curated portal featuring great content for marketers.
Educated in Marketing at University of Toronto, Derek applies creativity to his business strategy while placing a strong emphasis on results. At one point in time, seven of the nine brands handled by his full service ad agency were #1 in their categories in Canada.
Buy all 6 Sessions for $295 and it includes your annual DMAC membership (a $195 value!)