CASL Compliance: A Marketer’s Guide To Email Marketing To Canadians
There is a new law in Canadian email-land. Like it or not, CASL is here to stay.
Organizations will comply, or they won’t. The consequences of non-compliance start with fines. Up to $10,000,000 – to be determined by the CRTC.
On July 1, 2017 the private right to action was scheduled to come into affect, which opens the organization to class action lawsuits by everyone they send an “illegal” message to.
This comprehensive guide for marketers looking to email Canadians clearly states what the list owner and emailer must do to comply with this new law. While not complex, it is clearly designed to return ownership of the individual’s email inbox to that individual.
The 5 Stages of CASL Compliance
We walk you through the stages of a compliance program. Understanding the law is only the beginning. CRTC expects all organizations in Canada to take electronic messaging seriously and nothing short of a full compliance process will do.
The new Appendix includes the full text of the law and the key communications from CRTC for easy reference.
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About the Author:
Derek A. Lackey is the Managing Director of Newport Thomson, Publisher of Blazon.Online and the President of the Direct Marketing Association of Canada leading the organization’s move to integrate traditional and digital direct response solutions. DMAC provides education, best practices, advocacy and networking opportunities for all direct marketers in Canada.