Experienced Consultant in the Consumer Packaged Goods, Retail and Media industries having worked on high profile brands as Pepsi, Quaker, KFC and The Financial Post. Proven track record in developing and implementing marketing and product strategies that achieve business volume and profit targets. Able to generate consumer insights into meaningful customer business solutions with revenue opportunities. Recognized leader in managing and building high-performing teams that achieve results.

Expert in developing and executing marketing communications plans across paid and earned media, that includes social media and digital execution, to maximize awareness and achieve sales objectives. An experienced direct marketer with strong analytics skills.

Specialties:
– Product & Brand Management in B2C and B2B
– Product development from concept ideation to commercialization
– Promotions
– Business Development
– CRM