VP, Client Services & Partner – Northern Lights Direct
A 20-plus-year veteran of running successful brand-based DR campaigns, Anna has worked on many DRTV, DR Radio and DR Digital campaigns with such clients as Allstate, Scotiabank, and UniRush and many nonprofits including Children International, Christian Children’s Fund of Canada and Heifer International.
As Vice President, Client Services, Anna is responsible for developing and managing client relationships and is accountable for delivery on overall budgets, timelines and deliverables, working closely with the day-to-day account leads within Northern Lights Direct’s TV, Digital and Media teams.
Anna works with clients from the on-boarding phase, business development, client engagement and proof-of-concept phase through to long-term engagement.
Anna graduated from the University of Waterloo with a Major in English and a Minor in Psychology and also holds a degree from Ryerson University in Radio and Television Arts.