DMAC Springboard 16

DMAC is proud to announce a half-day workshop for direct marketers, to learn about the leading edge topics in the direct marketing arena today:

1. Programmatic Buying - for some it's problematic. Let's understand clearly what it is, how it works and the relative pros and cons of using it to distribute your media spend.
2. Up to date information on email marketing under our new Canadian Anti Spam Law -CASL. Many marketers are missing opportunities due to mis-interpretations of theis new law. Let us help you get email marketing back up and working hard for your organization.
3. The Psychology of Direct Mail - People still love to touch offers and promotion. A significant UK study explains the reasons why direct mail is still a very valauble tool for marketers.
4. What is Omnichannel Marketing and why bother? We will discuss the effective merging and mixing of the right promotional tools for the campaign objectives.

Attendees will

1. learn about current issues affecting marketers.
2. create solutions they can apply to their business immediately.
3. take time form their busy schedule to connect with other professionals and learn what issues they are facing and how they are solving them.

The Direct Marketing Association of Canada provides a forum and active community for Marketing professionals. We are committed to promoting the growth of Direct Marketing by providing DMAC members with:

1. Professional Networking Opportunities - for all direct marketers (whether at a junior or senior level or a student, whether employed at a small, medium or large organization, client or agency side, traditional and/or digital, and including business development opportunities)
2. Knowledge Building & Expertise - all areas related to direct marketing
3. Advocacy - creating a voice for direct marketers through, for example, surveys, polls, and petitions, representing them at a Federal and a Provincial level.