How direct mail and digital marketing can work together to increase your response rates

Direct mail vs. digital, a controversy that will continue to play out as technology advances, many will be quick to take sides and argue that one form works better than the other. The best marketers though aren’t choosing sides because they know the secret, in order to get the best results it’s all about knowing how to integrate the two and make them work together. Take two very well-known companies for example Google and Facebook, they have billions of users accessing their websites but yet, they still incorporate direct mail into their marketing. They as well as countless others do this because they know just how effective the integration of the two is.

With technology consistently changing it has had a great impact on our daily lives and how we receive our information. Sometimes it’s hard not to get caught up in the latest trends especially when it seems that everyone else is moving in that direction. For example, many companies looking to target a younger generation without hesitation will switch over to digital in hopes of attracting this “tech-savvy” age group. But according to a 2011 study from Nielsen 92% of Millennials surprisingly say of all advertising channels (including digital) direct mail has the most influence on their store choices. The risk you take in dropping one channel of your marketing to go in a completely different direction can wind up being very costly for your business.

Take control over how your direct mail and digital campaigns are executed and you won’t have to drop either. Use the most efficient tools and strategies and you can utilize both to pull your business well ahead of competitors. Neither is perfect in every aspect, which makes them such an efficient combination – ones strengths make up for the others weaknesses. Read More