Meet Marketing's DIRECT 2.0

Direct marketing has always been about reaching individuals and being able to measure results. The good news: it still is - yet it has expanded dramatically. Today it incorporates DIGITAL channels such as Search marketing, Email marketing, Social Media marketing and more.

Meet DIRECT 2.0 

When people do a Google search and reach out to you to find out more or even purchase your product - that's DIRECT 2.0.

When people share a great deal on their Facebook wall and their friends and family click on that post - that's DIRECT 2.0.

When people Tweet about a brand or pin them on their Pintrest boards - that's DIRECT 2.0

When you send an commercial message via email (with permission from the receiver of course), with a clear way for them to respond - that's DIRECT 2.0

You're getting the message. DIRECT marketing has dramatically expanded the tools available to help marketers create effective and meanignful conversatioins with prospects and customers, as well as their friends and families.

Mass marketers will try to use them to assist in their mass marketing efforts, yet the real value of most of these new tools is DIRECT marketing. Engagement - talking and listening - is the key. Mass marketing is simply yelling at the world hoping someone is listening. DIRECT 2.0 allows you to build relationships with individuals who are already pre-disposed to your brand (they would not engage with you if they did not like something you said, did or represent).

Your challenge as a marketer: optimize each channel and cross them when it makes sense. Have fun!